Finest Çiğköfte

Finest Çiğköfte is a young, fully vegan food brand: the classic çiğköfte was traditionally made with meat, and shifted to a bulgur-based version over generations as meat prices rose. The site brings that own, modern take on a tradition that grew into what it is today into focus: real product photos instead of stock imagery, bestsellers front and center, ordering paths with no detours, all designed mobile-first.

What sets this project apart is the process: 23 documented refinement rounds together with the client, across three days, from the crop of individual product photos to the geometry of the hero elements. The client's own performance check showed Desktop 82 / Mobile 95, fixed directly: the hero element was stuck behind a reveal animation instead of loading immediately, product images got a responsive format instead of a fixed size.